The task was to articulate the product and technology the Cloud to Street team was building into a visual system that could help the team mobilize more capital.

Brand Development

We worked with the founder to develop a coherent brand that build from a concept about the ground level experience of victims. We focused on creating a design system that could highlight the impact of floods on people.

Asset Creation

We used the shapes and patterns from the brand system to work as vignettes into the flood from the ground the sky. We were able to achieve a unique and conceptually relevant style while having to rely on open source photographs and stock images.

Marketing Site

We created a user-friendly, responsive website for Cloud to Street that was optimized to provide comprehensive information about the platform's unique features and benefits. We incorporated  photographic assets and and videos in the brand identity to create a cohesive and memorable online presence. By working collaboratively with C2S, we were able to deliver a website that accurately portrayed their vision and effectively communicated their message to potential customers.